The integration of AI into creative workflows — as detailed in MIT Tech Review's piece — promises efficiency but risks homogenizing content if brands prioritize speed over distinctiveness. Adobe's focus on custom models trained on proprietary IP is a step toward preserving brand identity, but the broader industry will need to grapple with the ethical implications of AI-generated media. As AI agents increasingly mediate consumer interactions, brands face a new challenge: ensuring their content resonates not just with humans but with the algorithms that shape visibility and engagement.